Geomiq

Geomiq is an intelligent platform that provides approximate quotes and orders for bespoke parts.

Project Overview

Geomiq is a London-based company looking to revolutionize manufacturing with parts manufacturing through an intelligent platform that provides instant quotes and ordering of bespoke parts through trusted manufacturing partners.

Project description

Using a mix of the Google Design Sprint UX framework and the Design Thinking methodology, as this company is a Startup running the Lean Start Up framework, were you need to quickly create a prototype and test with users, I had to quickly get a deep understanding on who the users were and to test the current system to understand the flow and where were the user pain points.

My Contributions

My role within the Geomiq design team was to act as a UI Designer responsible for the prototyping stage within a Design Sprint.

Tools

Design Sprint, Prototype, Figma, Hotjar, Design System and Guideline.

Designers

Designers: Luiz Kim and Tiago Diniz.

UX Problem

Find out why users were taking so long to start configuring a 3D part.

- 8 users were tested.
- 2 different tasks were set, one to see how a user navigates in the platform and the other to test the multiple part configuration System.
- Users then had to talk out loud while they were navigating.
- One facilitator and one person from the team to help with the note taking.

Usability Test

- Users weren't configuring a part even though they didn't have to wait for all the elements to fully load.
- Users were having a hard time using the multi part configurator.

UX Findings

After gathering up the notes from the usability tests, I separated them into what is called Affinity map, where patterns of pain points started emerging.

Affinity Map

Alongside the CEO and the Lead Developer, we ran a workshop called 360 View. 360 View is a Venn Diagram where there are 3 circles are divided into User Experience, Development feasibility and Business Impact.Where the circles overlap is where we would find most impactful features.The center is where all 3 areas meet, thus presenting our top tasks.

360 View and Top Tasks and Roamap

"After uploading multiple files I usually go for a coffee and return to ensure if my files were uploaded." User

The top complains of the users interviewed was about the loading time.

Although the users didn't need to wait for the page to fully load, they were waiting because the wrong UI loading state was used.

Discovery

Find out why users weren't configuring a part even though they didn't have to wait for all elements to fully load.

Infinite loading UI component was being used for the thumbnail of the 3D part, which was the last component to load. Therefore the users were waiting for it to be completely loaded in order to interact with the platform. Thus giving the impression that it took too long ot load.

First problem

Skeleton loading is being applied by major companies such as Facebook, Linkedin, Google Drive, YouTube on their pages and apps due to researches showing that the perceived duration and the emotional reactions were better than other loading methods.

Solution